Nicklas Bendtner could be facing UEFA action over ambush marketing after revealing a pair of bookmaker-branded underpants when he scored in Wednesday's 3-2 defeat to Portugal.
Bendtner, who got both goals as Denmark came from 2-0 down to level the match before conceding a late winner, revealed branding from Irish bookmaker Paddy Power during celebrations of the equaliser.
The move was part of an orchestrated marketing campaign, with the bookmaker issuing a statement congratulating the Arsenal forward.
Ken Robertson from Paddy Power said: 'I'm truly delighted for Nicklas, what a stunning performance tonight.
'I've no doubt that the luck of the Irish thanks to our lucky underpants helped him find the back of the net twice!'
