MTN has kicked off their television commercial for the recently activated Number Portability Scheme with Saka gladly announcing he has ‘upgraded’ to MTN.
The ad starts with Saka dressed in green traditional attire only to transform into a bright yellow attire as he leads a music band.
‘I don port o, I don port go MTN. I don upgrade to MTN‘, he sings and dances.
Advertising doesn’t get more brutal than this, picture a popular face of a big brand, announcing to millions of consumers that he’s switching camps and advising them to do so too!
Saka, sources say, got paid a mouth watering N20m. Who would resist the offer? Many questions however trail the move; didn’t Saka have an exclusive contract with Etisalat or was he being paid per campaign
Hmmm.. this is a masterstroke by MTN, a brilliant marketing lesson for everyone, MTN, quick thinking, smart move!
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