The 2012 Hub of Africa Fashion Week was held in Addis Ababa. The runway show took place at the African Union Conference center from 24th - 27th April. It is an annual event organized by The African Cotton and Textile Industries Federation (ACTIF) – to highlight apparel and accessories produced in the continent.
“All designers have been asked to create a line which emphasizes sustainable development and eco fashion,” Clairvoyant Marketing Agency, one of the sponsors, announced in a press release. “They will also take part in the production of a short documentary, which will highlight the path taken in the creation process of their brand.” The theme for this year’s show is environmentally friendly latest-style.
The list of participating designers include Duaba Serwa from Ghana, CrossWord CW of Nigeria, twin sisters Ayaan and Idyl Mohallim representing Somalia with their line Mantaano, as well as Ethiopian designer Fikirte Addis, other designers hail from Angola, Mozambique, Zimbabwe, Ivory Coast, Gambia, Kenya, Tanzania, Uganda, The Democratic Republic of Congo, and South Africa, the press release said.
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The list of participating designers include Duaba Serwa from Ghana, CrossWord CW of Nigeria, twin sisters Ayaan and Idyl Mohallim representing Somalia with their line Mantaano, as well as Ethiopian designer Fikirte Addis, other designers hail from Angola, Mozambique, Zimbabwe, Ivory Coast, Gambia, Kenya, Tanzania, Uganda, The Democratic Republic of Congo, and South Africa, the press release said.
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Photo: Courtesy of The Hub of Africa Fashion Week.
Courtesy photo.
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